The (digital) medal 

We said it last year and it's no less true this year: it's Almedalen Week and almost everyone is talking about digitalization. This year, 376 of the 3,750 activities in the official programme are directly about digitalization (last year it was 250 out of 3,465) and the Liberals went out today and started the week by promising a major investment in the digitalization of healthcare.

We who work for the industry that has made and makes digitalization possible think this is a good thing. And the fact that the competition to "own" the concept is now fierce is actually only positive: that as many people as possible should talk about and realize what opportunities digitization entails and what must be done for Sweden to take advantage of them is an important part of our mission.

At the same time, there is a risk that a term that everyone uses ends up being watered down - that it becomes something we just say without reflecting on what we actually mean when we say it. When does a buzzword become a platitude? When is "the digitalization of Sweden" said as often and mean as little as "our oblong country" and "putting Sweden on the map"? Because none of those things really say anything. Sweden has always been on the map, and the size of our country is becoming less and less important - not least thanks to digitization.

So yes, let's talk about digitalization, but let's not forget that what we are talking about is important. That the word has a meaning and is about things that are very important. Both for us as individuals, but above all for how our society will manage to meet the many and great challenges we face today.

Our main message in Visby this week is that we don't have the time or the money to wait - let's #digitizeNU! That's the title of the full day we're organizing together with Computer Sweden at the Gotland Museum tomorrow. Please join us and create great conversations!

See you later!