Bluewashing is a term that describes the use of the UN blue color as well as flags and symbols to try to embellish a business in relation to the UN Global Compact and the Sustainable Development Goals of the 2030 Agenda. For example, regarding the elimination of child labor, forced labor and corruption, the protection of human rights and access to trade unions. Bluewashing is criticized because it is seen as a way to improve a company's public image and there are no mechanisms to ensure that companies comply with these principles and goals.