Joakim Sundberg, CEO and Founder Baffin Bay Networks
We are currently seeing a very unusual situation, where society's infrastructure is being heavily scrutinized. Many companies have switched to working from home, which leads to a large use of, for example, digital workspace solutions from competent suppliers such as Citrix, VMware and others. The security of these solutions is generally very good, but when an entire workforce is working remotely at the same time, some key functions become vulnerable to, for example, denial-of-service attacks. A targeted attack could limit or prevent an entire organization from doing its job. Baffin Bay Networks believes that all organizations should be allowed to eliminate that risk in times like these, without having to undertake lengthy projects or incur an additional unforeseen cost.
What do you want to achieve?
To guarantee availability for as many businesses and organizations as possible. Availability is very key at the moment, both for companies to be able to run their internal communications smoothly and also to be able to run their external operations without interruption. Baffin Bay Networks wants to be able to look back on this crisis situation, to say the least, and feel that we did what we could to ensure that the situation would not be worse than necessary for businesses and organizations.
Who are you targeting with your initiative?
The initiative is aimed at all companies that have any kind of business or service via the internet. While the need to protect critical assets that enable home working is pressing, communication with customers, suppliers and partners is also vital. Baffin Bay Networks protects all forms of Internet-based assets. Whether it's a website, application, conferencing service or web server, we can turn on protection for these assets within fifteen minutes.
What specifically do you offer?
Baffin Bay Networks offers businesses advanced and complete protection against Internet-based attacks free of charge for at least 90 days. We can easily activate the protection from our support center and it requires no hardware or on-site installation. Through an intuitive portal, all users can easily see the effect of the protection and track their traffic flows.
The protection works predictively, based on machine learning and knowledge from our expert team. Baffin Bay Networks is a Swedish company with development and support staff based in Stockholm, available to our users 24/7. The data we use for our service stays within Sweden/EU and follows the rules of GDPR. All companies, regardless of size, industry or sector, are welcome to turn on protection by contacting us at hello@baffinbaynetworks.com.