A broad coalition of civil society actors launches an initiative for a more informed election campaign

Sweden needs a public discourse characterized by objectivity and respect. That is why a broad coalition of civil society actors is launching the initiative“Foran Informed Election” today, open to anyone who, through words and actions, wishes to contribute to a knowledge-based election campaign and a public discourse characterized by responsibility, nuance, and reflection.

To strengthen the climate of political discourse and pave the way for a fact-based, respectful, and knowledge-driven 2026 election campaign, a broad coalition of civil society actors is coming together today under a new initiative:For an Informed Election. The initiative is open to everyone—including organizations, companies, and individuals—who want to see a factual, respectful, and knowledge-based election campaign and a more responsible public discourse in general.

The initiative is led by TechSverige in collaboration with Akavia, the Swedish Farmers’ Association, SPF Seniorerna, the Swedish National Union of Students, and the Swedish Association of Communicators. Together, they represent various sectors of society—from businesses and professions to students, seniors, and civil society. They do not agree on everything and hold differing views on specific issues. Above all, however, these organizations and those they represent are characterized by a strong commitment to the public good, dedication, and a sense of responsibility.

As organizations, they also share a clear concern about the increasingly hostile tone of public discourse. Today, the quality of public discourse is under threat. The tone can be unnecessarily harsh, and positions are oversimplified, thereby risking a reduction in the space for nuanced arguments. This is not limited to party politics but is also evident in broader areas of public debate, where conflict and quick-fire arguments risk crowding out nuance, facts, and reflection.

When the debate devolves into name-calling and personal attacks, people are deprived of the opportunity to make an informed choice, which affects the entire public discourse. That is why the six organizations are now calling on all political parties, and everyone who organizes or participates in political debates, to uphold four principles in word and deed during the 2026 election campaign:

According to the six organizations, these principles are essential for democracy to function effectively when societal problems are complex and require difficult trade-offs. In this way, a shared responsibility is taken for fostering a constructive and informed climate of discourse that strengthens a knowledge-based Sweden, equipped for the future.

Aboutthe “
” initiative “ ” isa commitment—in word and deed—to amoreobjective, respectful, and knowledge-basedelectioncampaign. The initiative is backed by Akavia, the Swedish Farmers’ Association, SPF Seniorerna, the Swedish National Union of Students, the Swedish Association of Communicators, and TechSverige. "For an Informed Election" is based on the conviction that voters deserve transparency regarding the facts and consequences, that political opponents should be addressed on the merits of the issues, and that experts and independent institutions must be protected from micromanagement and suspicion. By bringing together stakeholders and individuals behind four shared principles, the organizations aim tohelpraise the bar ahead of the 2026 election.

Learn more at techsverige.se/informed-voting