TechSverige launches new graphic identity 

On Tuesday, December 17, TechSverigepresented its new graphic identity, which marks the start of a new era. From the beginning of the year, TechSverige will be an independent industry and employer organization with a full focus on strengthening the development of the tech sector and supporting member companies in IT, telecom and tech. 

The new graphic identity includes an updated logo, new color palette and typography, and a new visual expression. The design, based on the concept of "a mosaic of possibilities", highlights the dynamism, innovation and diversity of the tech industry and reflects TechSverige's mission to gather and represent the entire tech industry. 

- The mosaic symbolizes how we create success together with our member companies. Each part represents unique companies and actors that together form a strong and cohesive whole. It gives us a stable foundation but is also vibrant and flexible, reflecting how we adapt to new conditions and opportunities," says Nicole Vianna, Head of Communications at TechSverige. 

The new identity marks an important step in TechSverige's development and preparations for becoming an independent organization within the Confederation of Swedish Enterprise from the turn of the year. 

- We are very pleased with our new fresh graphic identity, which is part of TechSverige's development where we have sharpened our operations and are now even stronger to fully focus on the unique needs and conditions of the tech industry. As Sweden's largest industry and employer organization for all IT, telecom and tech companies, we together form a unifying and constructive force for the tech industry and for sustainable social development where the potential of digitization is used wisely. It is our mission to strengthen our member companies so that they can continue to be attractive employers and contribute to the Swedish economy, welfare and competitiveness," says Åsa Zetterberg, CEO of TechSverige.