Continued growth in e-commerce in 2022

According to the Swedish Internet Foundation's report Swedes and the Internet, 85% of the population will have shopped online by 2022. The corresponding figure for internet users is 90%.

Almost everyone born in the 70s, 80s and 90s has shopped online in 2022. The corresponding figure for those born in their 20s and 30s is three in ten. Among 20- and 30-somethings who use the internet, just over half have shopped online.

Among pensioners who use the internet, just over seven in ten have shopped online. The distribution among men and women is broadly similar. Regardless of age, more residents of high-income households have shopped online.

Read more about e-commerce in the report Svenska och internet.